If we simply acknowledge how lucky we are right now, we’d be halfway to increasing our luck. Many people do not attribute their success to luck, but rather to factors within their control. Yet, the No. 1 lesson from Stewart Butterfield, the co-founder of Flickr’s career: ‘Be super-lucky.” Luck played a part for many products: Facebook’s rollout strategy versus the half billion dollar incumbent, MySpace; VHS’s lucky Hollywood traction against the technologically superior BetaMax;
Uber’s and AirBnb’s legal and regulatory victories against the deep seated taxi and limousine and hotel commissions. Yet, most of us underestimate the effect luck plays against our own inherent skills.
This is known as the Better than Average Effect (BTAE): Our skills are better than average so how can we not be successful? In the new world of social media, celebrities, selfies, and humble brags, it is hard not to think that luck has no bearing, but even by sharing your story, you are the beneficiary of a huge amount of luck.