It is aptly called the battle of the giants when you talk about Facebook and SnapChat. While Facebook is the dominant player in social media, mobile advertising, and news, Snapchat has emerged to be the most formidable competitor Facebook might have ever encountered. 86% of Snapchat’s users are between 13 and 34 years of age and why not.
With over 100 million daily users who love Snapchat for its great feel, it’s exactly what its users want and the best part is, it moves fast. The way these two giants are battling it out is something to watch out for. Neither the company nor their leaders have publicly said anything, yet it is turning out be one of the most passive-aggressive business rivalries since the time of Cold War. It is their product updates that are speaking volumes.