Snapchat Inc is founded by Evan Spiegel, Reggie Brown and Bobby Murphy, students at the Stanford University. It is a video messaging application, which allows its users to click photos, record videos, add text and drawings and send them to a selected list of recipients. These images, videos, drawings and text messages will get deleted from the company’s server after a limited period.
Snapchat Inc aimed at counteracting the phenomenon of users having to maintain an ideal online self-identity. Snap chat brought out the “My Story” feature, which allows users to create and send their personal video and images to a select group. These videos and images can be viewed a number of times over a 24-hour period.