Instagram’s meteoric rise to success is one of the best motivational stories for budding entrepreneurs who dream of making it big. Some say that Instagram just had a lucky break because they launched a brand new app, managed to get 100,000 users in a week’s time and two years later sold it to Facebook for $1 billion. But Kevin Systrom and Mike Krieger, its co-founders, attribute its success to the fact that they made thoughtful decisions based on communications with users.Kevin Systrom had a talent for making photographs look beautiful and Mike Krieger was an extremely talented engineer.
Together they developed an application called ‘Burbn’ which was basically a check-in app. This was quite similar to an app called Foursquare. After a while, they realised that most people were only using it to take photos. Systrom says that you need to fail in order to find the right solution and through this failure, the idea for Instagram was born. They decided to focus their new app mainly on photo sharing and editing and called it ‘Instagram’ which is basically a combination of ‘instant camera’ and ‘telegram’.