There’s no denying the fact that—in this day and age where technology reigns supreme within society—social media and the internet has a significant impact on the lives of consumers everywhere. Because of this welcome change in the way people communicate with each other, businesses around the world are now up to speed with such developments and are tailoring their marketing strategies to ensure that they are able to reach the broadest audience possible apart from targeting their core consumer demographics.
And because of the meteoric rise and ubiquity of the internet, people are now introduced to a new brand of digital pundits called social media influencers. Essentially, these people are those who have various social media accounts with a massive follower base and frequently act as tastemakers by promoting certain products or services to their followers. Simply put, social media influencers are kind of like the new breed of endorsers, except that they primarily operate independently without the interference of corporate brands.