With the advent of technology and the world becoming a global village, online or digital marketing has gained immense popularity in 2016. Many large and medium-scale businesses are now making their presence felt online and promoting their services through various social media platforms and sites. So, how will it be in the year 2017?
Some believe that with more companies entering the digital world, internet space is likely to expand further. And many, on the other hand, claim that there will be a complete makeover of preference given the huge amount of data available online by users and search engine giants.
Digital marketing, as an industry, is large, complex and volatile. It all depends on how the right nerve of an internet user is struck and how soon, and that decides how better can you appeal to them and stay ahead in the competition.