Social marketing is an approach to develop activities which aims at changing or maintaining people’s behaviour. In recent times, marketers have put a strong focus on reaching millennials or individually age 20-35. However, Gen Z is now slowly catching its roots. Gen Z comprises of the youngest who are still in elementary school while the oldest are entering college and workforce. We have to understand the habits of both the millennials now in order to reach them in future.
Platforms like YouTube, Snapchat and Instagram are popular among young crowds because it is the generation grown up by communicating via emojis, gifs and pictures rather than text. Rather than sitting and reading a paragraph of text, Gen Z likes short and snackable content. They have affiliation towards images and a short attention span when it comes to reading. Keeping the content to the point and using interesting graphics, snappy headlines can help marketers stay relevant with Gen Z-ers.