The Power of Words: Seven Successful and Persuasive Marketing Terms You Should Use to Boost Business Sales
When it comes to the world of business and commerce, language is a powerful tool that people in the field of marketing and advertising use to make sure that people will spend their hard-earned money on a wide variety of advertised products and services. And not a lot of people realize this, but there is a proven direct psychological correlation to the way people spend money on things with how they are strategically presented to the market. In fact, advertisers are really smart when it comes to composing ad copy for their projects.
There is something to be said about the power of words in that they can appear really simple and unobtrusive, but they leave a really lasting and influential effect on the human brain if utilized in the correct manner. This is why businesses tend to invest heavily in their marketing campaigns because they want consumers to be curious about their offerings to the point that they’ll willingly shell out cash to try new things out. And since the point of advertising is to sell stuff, people need to be convinced through the use of language.
If you’re aiming to improve the ad copy on your marketing and promotional materials, then you need to be aware of deploying certain terms in the right context to generate optimal results. The key thing that you need to remember here is that the following terms listed below can help sway consumer opinion in your favor if you are able to use them properly. Once you are able to get the hang of things, it will then be easier for you to harness the deceptively simple yet subtle power of language to help boost the sales of your business.
Power Term #1: Advantage
A surefire way of convincing people that you can provide them what they need is if they know it can give them something that other competitors cannot provide to them. Another method where this term can be used in a different—but still correct—context is if you let people know that what you are offering to them is an opportunity that they shouldn’t miss. Either way, you’ll have the upper hand when you use this term with careful consideration.
Example #1: “Use this fantastic product today and you’ll get to enjoy an incredible advantage that will change your life for the better!”
Example #2: “Take advantage of this amazing service today and you’ll receive additional privileges exclusive only for this one-time promotional offer!”
Power Term #2: Avoid
When you want to advertise something effectively, you have to tell people that the object or service being marketed will allow them to evade possible problems. Avoiding the negative aspects of life is something that most people want, and if a company is able to offer them something that can achieve that goal, then they’ll be more than happy to pay for that privilege. If you’re able to help people avoid bad situations, then you’re good to go.
Example #1: “Avoid the threat of dry skin and uneven skin tone by getting this dermatologist-approved skin care line that will enhance your beauty inside and out!”
Example #2: “Sign up for this unique online banking service today to avoid the hassle of paying for your multiple shopping purchases in person.”
Power Term #3: First
Customers really like it if they are given the chance to sample new products or services before anyone else, so you should definitely press this strategy to your advantage. And because people are always naturally curious even though they may be hesitant to try new things, it’s important for you to emphasize that they need to sample that new service or product ASAP so they can have bragging rights that they were the first to try it out.
Example #1: “What are you waiting for? Be the first to try out the new and improved chicken recipe that’s sure to be your new takeout favorite every day of the week!”
Example #2: “Be one of the first one hundred people to sign up for this exclusive internet plan today and you’ll get a chance to win a brand new laptop complete with accessories!”
Power Term #4: Free
Nothing perks up customers better than knowing that a company or business is giving away something valuable at no cost to the customer. Make no mistake: something that is free is a truly compelling opportunity that literally anyone will want to grab, so it’s good for your business to market freebies every once in a while to entice customers. And when it’s used in a different context, it implies a positive message of liberation from all negative factors.
Example #1: “Subscribe to this bundled digital cable and internet package today to receive a free home installation plus a special discount voucher!”
Example #2: “Free yourself from the burden of dull and lifeless hair by purchasing this wonderful hair care line made exclusively from 100% organic ingredients!”
Power Term #5: Imagine
If you know that what you have can be a particularly hard sell even for the most dedicated of your consumer base, then you need to reposition that product or service by placing the mindset of your clients in an optimistic perspective. When you’re able to encourage people to visualize what it would be like to try out your service or product, then it will be so much easier for you to push something that was technically hard to market in the first place.
Example #1: “Imagine yourself frolicking in the most gorgeous and exotic of destinations around the world... Book your flight today and make your travel dreams come true!”
Example #2: “It’s not hard to imagine yourself living the high life when you’re surrounded by truly luxurious living environments... Invest in this exclusive real estate property today to make it happen!”
Power Term #6: Now
There’s something about the element of getting something immediately that emphasizes the allure of urgency. People may not realize it, but they are unconsciously attracted to anything that is being advertised as a limited edition, and such things can only be acquired if a person decides to get it then and there. The very suggestion of getting something “now” sends a message to consumers that they’ll regret it if they don’t make a snap decision.
Example #1: “Order today and you’ll enjoy an exclusive bag of goodies! Hurry! This promo is only available to all customers for the next twenty-four hours so seize this moment now!”
Example #2: “The path to a better and brand new you starts now! Sign up for this premium gym membership and reap the benefits of living a healthy lifestyle!”
Power Term #7: Save
Sure, people are willing to spend money on products and services, but they’d appreciate it more if they’re able to do so without spending too much and blowing their personal accounts in the process. This is why promos and discounts are always a crowd-pleaser because it allows people to indulge in their spending habits without the guilt of buying things that are full price. Bottom line: help yourself by helping others to save their money.
Example #1: “Save up to 75 percent off the original price on all marked items when you join our annual holiday sales bonanza!”
Example #2: “Order this amazing product today and we’ll deliver it to your doorstep for free so you can save money on shipping and handling costs!”
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