It is often said that what matters in marketing is the budget, but what matters more is how the given budget is deployed. Market dynamics change constantly. Buyers are forever changing their ways – be it accessing information, price sensitivity, buying decisions, shopping platforms, etc. Sellers, therefore, cannot afford to be left behind.
Here are 7 sure shot ways for you to improve your marketing strategy:
Sales, without a doubt, is the most important frontline business activity, and one that has the maximum impact on revenues. Marketing managers and business owners are very prone to hiring a sales person with limited experience and knowledge just so that they can cut costs.