Are you planning to create a content marketing strategy? You’ve approached to the right place. But, before we start up, there is one critical thing that you should realize: A content marketing policy is NOT the similar thing as a content strategy.
While people sometimes use these terms interchangeably, however, both are Content Strategy and Content Marketing are different but linked with each other.
Content marketing strategy: Content marketers depict and develop the bigger story that an organization informs. They primarily focus on methods to appoint an audience, using content to drive lucrative behaviors.