Not all forms of Rewards & Recognition (R&R) are created equal. In actuality, as human beings wearen't profoundly motivated by the tangible reward or recognition itself. It's about the meaning behind the reward. In fact, an international employee survey found that almost 60 percent of the most meaningful recognition is free. Employees are looking for meaning, not things. And that is the distinction I make about rewards and recognition programs that are "done right." It is all too easy to drain the meaning out of R&R and miss the opportunity to create fulfillment and further inspire elevated contributions. So here are five principles to help you execute rewards and recognition in a manner that will matter.