Franklin Lyle Bettger is best known for his extremely famous self-help book titled “How I Raised Myself from Failure to Success in Selling”, which was later translated into more than 12 languages. Later, he wrote another highly acclaimed book “How I Multiplied My Income and Happiness in Selling.” (Quotes to Grow Up Your Ideas)
The inputs for his works were derived from years of experience as life insurance salesman and post achieving the honor of Top Salesman at Fidelity Mutual for 20 years. His last book, “How I Learned the Secrets of Success in Selling,” highlighted his short basketball career and the lessons he had learned during that time.
"Sell the interview before you attempt to sell the product"