Walk into any bookstore and you’ll often find books written by successful executives and businessmen who are proud to share their life stories, tips to achieve success, as well as the lessons they have learned on their path to reaching their personal goals. Such published works are often pegged as bestsellers, especially if the author in question happens to be a very influential person that many people admire and respect. Which begs this curious question: does writing a book really help with the image of an ambitious entrepreneur?
For most people, the idea of writing a book is very intimidating considering that it takes a considerable amount of skill and talent in language to conceive of something that is not just coherent, but also something that has depth and value. And for many businessmen who also happen to be published authors, they are under heavier scrutiny compared to fiction writers because what they are writing is nonfiction and that particular genre cannot afford to present information that is exaggerated or embellished in any shape or form.