Information has an amazing way to influence people. Humans like to gain knowledge of things that can inspire them and give them the signal they need to improve their lives for the better. Literature has been the most utilized of mediums for those who wish to share their stories with others. They write whatever they feel like or create works that they believe would become the most talked about in the town let alone world around them. But it is never easy to create great works of literary art, getting them in print proves to be the most difficult which is why authors seek out publishers to aid them in their plight.
Summit Media is one such publication that is known for publishing consumer magazines for the Philippines. They have published a great number of magazines and most of them are in the top 10 lists that the locals would vote for. They also have an online presence for their reader who prefer to read them on the web and they create a lot of content and even build teams to produce those contents just so they can give their readers the articles they want to read at a regular basis. Two of their magazines are also the most popular in the Philippines with YES! and FHM.
Summit Media was founded on June of 1995 by Lisa Gokongwei-Cheng, who is the daughter of Filipino businessman John Gokongwei, and is still the current owner. They launched their 1st magazine called Preview at a time when the magazine industry was dominated by newsprints. They were aware that as the Filipinos were becoming more global that they would want to read more glossy titles. At around the same time, there were more lifestyle and aspirational brands that were opening up in the country and that these brands would be in need for a medium where they can advertise their products.