The art of creating kawaii characters is a definitive challenge. "Kawaii" is a Japanese word that means "cute" in English, and has been a significantly prevalent part of the Japanese culture in recent years. So great is its impact that it has become a prominent aspect in most industries in Japan. Kawaii is undeniably present in various facets of Japanese pop culture such as entertainment, toys, food, clothing, personal appearance, behavior, and mannerisms—basically everything that makes pop culture in Japan so fascinating for many people living within and beyond its borders.
Sanrio Co., Ltd. is a Japanese company that is known primarily for designing, producing, and marketing kawaii characters. The company has created a wide variety of products like stationery, school supplies, gifts, and other accessories that are sold all throughout the world, with their items featuring their kawaii characters that are loved by many people of all ages.