In the competitive nature of the fast food industry, few have stood tall and defied the waves of futility that are caused by the megacorporations and popular brand names that have existed since times prior to the emergence of the new and fresh faces. One such name that managed to withstand all those hardships is a local fast food chain that goes by the simple name of Jollibee. Jollibee came from humble beginnings: from becoming a national favorite of the Philippines, to becoming the multinational fast food chain megacorporation that they are now.
Despite the entry of the two most powerful fast food corporations in the world with McDonald's and KFC, Jollibee responded to their call by catering to the specific taste of their local market. This resulted not only on them being able to defend themselves in their home court, but allowed them to experience rapid growth that rivaled even that of their competitors. The young but budding chain opened plenty of stores in the years to come, eventually dominating the entire Philippine fast food industry, and even buying out most of their competitors. This eventually made them one of the world's top powerhouses in the fast food industry.