Activision SuccessStory

Activision gave the creators of video games due recognition. This involved creating a special page dedicated to the developer in the instruction manual of the game. The tactical move made the company attractive to existing game developers with experience.

First products Activision produced were cartridges for the Atari 2600 video console system which was initially available only in US. Slowly, Activision diversified into producing games for home computers and other devices due to the saturating gaming consoles market. Activision’s first major success was the release of ‘Pitfall!’ for the Atari 2600.

In 1988, Activision changed its name to Mediagenic as it ventured into business applications. But due to a patent infringement suit, Mediagenic faced many losses and was taken over by Robert Kotick and a group of investors.

The corporate name was switched back to Activision in 1992 and headquarters were shifted from Mountain View in Silicon Valley to Santa Monica in Southern California. After this happened, Activision decided to focus mainly on the video gaming industry and had been extremely successful ever since.

On July 9, 2008, a merger took place between Activision and Vivendi Games to form a new company called Activision Blizzard. Later in 2013, Activision Blizzard became an independent company.

Activision stands out for taking big risks and reaping huge rewards especially at a time when the video game industry was full of competition. If the company believes it has developed something special that a lot of people will appreciate. If that something is better than anything else currently in the market, it goes big. Activision is a very inspiring story of a company with an ‘all or nothing’ attitude.