In the world of watches the name of Swatch holds certain special appeal due to their unique designs and intricate technology. This company was founded by Nicolas Hayek, as part of the Swatch Group in 1983. The name ‘Swatch’ is a contraction of ‘Second Watch’ and was coined by Hayek as it sounded fun and casual, just like the watches it made. The Swatch watch company offers the most diversified and unique designer and casual watches some of which are on the expensive side of the scale.
These are the most expensive Swatch watches: