In the world of rising use of social networking platforms, Facebook offers an online identification and Twitter offers a medium to communicate. However, Tumblr, on the other hand, serves a completely different role, allowing users to express themselves through any of the 7 types of supported media, images, text, video, audio, dialogue, links and quotes. Moreover, the task can be performed simply with the press of a button, which is provided on the dashboard, allowing users to push the desired media to their tumblelog, facing towards the public.Tumblr, a microblogging SNS (social networking site), was founded by Marco Arment and David Karp. This site was developed as a re-envision of tumblelogging, blogging subset that utilizes quick and mixed-media posts. The main aim of launching this service was to make it do the same thing for the tumblelog, which was done by Blogger and LiveJournal for the blog.
Karp used to work in a software consulting company and had a keen interest in tumblelogs. He had been waiting for the introduction of a tumblelogging platform from any of the established blogging platforms. With no one making an effort in this direction, David started working on to create one, along with the developer Marco, after waiting for almost a year. The development process commenced in 2006 and ended with the launch of Tumblr in February, 2007.