The world’s largest players were once started with a small idea. Pringles, the global brand for quality potato chips made a surprising start to address a competition. They had no idea where the start-up was headed. Definitely not world famous!! Pringles was introduced into the market in 1967 by Procter & Gamble as an answer to the long standing grievances from the consumers of the potato chips about the broken, greasy and stale chips sold in packets filled with air. It was named as Pringles Newfangled Potato Chips to start with.
But later, they had to prune off “Chips” from the name since the other snack maker moved the court saying the makers fail to meet the definition of it being called “Chips”. In 1975 the founders finally renamed it as potato crispies, after being guided by the US Food and Drug Administration to do so. There had been an everlasting argument over the health hazards caused by consuming this product due to the way it is prepared. A lot of buzz was made in the media and television about Pringles, arguing that their product being way too much processed that it cannot be called as potato chips at first place.