The historic Times Group of India transcended to online platform and saw a whole new rise in the late 90’s. In the times when media barely could put up with an idea of virtual presence, Times proved otherwise.Times Internet, the web-based service of a long time leader of the print business industry, The Times Group, has achieved the same level of success, but at a faster rate. This online service was launched in 1999 and has since then grown into the largest network across the Indian Internet.
The Times of India Group established it as its digital venture, comprising of some of the largest websites such as Maharashtra Times, Navbharat Times, The Economic Times and The Times of India.Times Internet began its journey with a single online product economictimes.com. This was done to direct The Economic Times’ content to online readers of business news.After achieving success with its first project, the flagship online portal named India times was launched. With this launch, the firm expanded its online operations in other segments, including updates from The Times of India and sub channels like chat, movies and InfoTech divisions.
The rise of telecom sector services started posing threat to its business, which persuaded more expansion in the telecom space. The company launched the 1st short code – 8888 (later changed to 5888) along with voice service.A plethora of services were offered across different telecom operators, like live updates for sports, entertainment and news. In the same year, the flagship India times was started conducting auction business of consumer as well as white goods online, initially by way of inviting customers.