Some have a habit of succeeding in any given environment. For them, innovation is a habit. Apple Inc. has always been a company that is known to be at the forefront of innovation and their record of launching revolutionary products is unparalleled. Their consistent ability to deliver innovative devices has taken them to the top.
Apple Inc. had changed the way people looked at smartphones in 2007 with the launch of the iPhone. At that time, Steve Jobs said “Today Apple is going to reinvent the phone.” It was a tall claim. But when Steve Jobs claims something, he means it. His team at Apple had indeed reinvented the phone and gave the world one of the most innovative smartphones.Designed in an era where smartphones and PDAs were very complicated and were not very user friendly, iPhone managed to attract users from all platforms. It had a universal appeal to it and the intelligent application centric design was an instant success.