Caffeine has been the most widely used and effective brain stimulant across the world for ages. Taurine, an organic acid found in animal tissues is responsible for the functioning of cardiovascular and central nervous system. A drink with these two as primary ingredients is bound to energize you and “give you wings”. That’s precisely what RedBull is and does.Manufactured by an Austrian company Red Bull GmbH since 1987, Red Bull has the highest market share as compared to any energy drink in the world.It all started when Dietrich Mateschitz, an Austrian entrepreneur took keen interest in an existing energy drink Krating Daeng.
He took the idea reworked on customizing ingredients to suit the taste of the western world and arrived at manufacturing Redbull.An energy drink is consumed to revitalize the mental and physical fatigue while you are expected to undergo very stressful/strenuous activities. Red Bull does that, by increasing your ability to perform with a study focus for extended periods of time attributing to its energy building ingredients. It has most of its consumers in young urban males who have a “living on the edge” attitude and show a keen interest in adventure sports.