Being the 61th ranked brand amongst the World’s Most Valuable Brands and having more than 92 innovative companies, adidas has positioned itself as the leader in the world market. adidas is world renowned for its sports-related products like sports clothing, shoes, bags, shirts, watches, eyewear and other accessories.
Adolf "Adi" Dassler established a shoe factory along with his brother in 1924 and named it Dassler Brothers Shoe Factory.
The brothers parted ways to form two different companies on their accord, adidas and Puma. Today it has truly lived up to its tagline “Impossible is Nothing” having earned €14.88 billion and ranking itself as the second largest sportswear manufacturing company in the world in 2012.