5 Easy Steps to Write the Best Mission Statement Possible
Do not underestimate the significance of your mission statement as it is the soul of your brand. Writing an effective mission statement is not an easy task as it is the genetic code of a healthy organization that announces your company’s agenda to the clients, customers and also the investors. It can be called the driving force of your business.
Five easy steps are mentioned to write a clear cut and concise mission statement to accelerate not only your brand but also the inner culture of your organisation.
1. Market Defining Story
The first most important thing while writing a mission statement is that you should keep the customers in mind regarding their preferences, demands or what they want as it will give an impression that the customer is given priority. Within a few words, your mission statement should present the standard, the uniqueness and the goals of your company.
It should make clear why it is different from others. It should be exciting and catchy so as to have a hold on the market. A successful mission statement should be executed after having a deep study of the market.
2. Existence of Your Business
Make sure in your mission statement to include how the existence of your business has made your customer's life better. Highlight the offers provided to the consumers. Narrow down your speciality in your mission statement to attract more clients. Make unique policies and also stick to your words mentioned in your statement.
It should be true and meaningful and do not mention it if it is not important or fake. Do not undervalue your business if it is good for the world. To maintain the reputation of your brand, or to grow your business, you need to be loyal to your consumers in your mission statement as well.
3. Company’s Culture
The inner culture of your company should be kept into consideration while writing a mission statement to make it unique from others like how there is a respect for ideas, equality and diversity related to employees in the organisation, how they are given opportunities to develop.
Also, mention about how creativity is always welcomed, training is provided along with a cordial work atmosphere. Mentioning this in your statement will serve as a reminder to the employees, the owners, and the supervisors within the organization and it will act as a lever for enhancing the success of the company.
4. Mention the Profits
If your business is flourishing, and gaining profits, then the growth of your business and the cash flow brought to its owners should also be mentioned in your mission statement.
The achievements of the organization mentioned in the mission statement enhance the value of the stock in the market which further improves the financial position of the owners as it is a known fact that the business is dependent on the financial position of the owners.
This is one of the most important steps while writing a mission statement as one needs to discuss the statement with others also so that one can make amendments. Do revise and review considering others point of views as well. Once written, go through the lines and edit according to the requirement as a mission statement of the company serves multiple functions, and good statements are remembered for a long time.
The more you revise, the more effective and worth will be your statement as novel ideas keep coming while reviewing, giving more popularity to your organization or your product.