For any organization it is important to describe their purpose and focus of the work and it will motivate employees to work against the goal at the same time. It is also considered as a written declaration for an organization. Such thing is referred as mission statement. The statement will vary from one company to another company and it is mainly focus on the type of work provided by the company. It will describe the vision of an organization in a better manner.
The mission statement has an opportunity to describe the company’s various factors in a broad manner and it includes goals, culture, ethics, and norms of the company. It should explain the company in three different dimensions and they are: what the company does for customers, employees, and owners.