Have you ever caught yourself Positively Thinking “I need a new workout wardrobe! If I had more exercise-appropriate outfits, I’d exercise every single day!” Although this rationalization might sound like a futile attempt to justify fizzed-out fitness ambition, studies indicate that your “shopper” instinct might actually be on-target.
Recent evidence compiled by Northwestern University uncovers a psychological phenomenon researchers are calling “enclothed cognition,” which “suggests that the clothing people wear can trigger mental changes in attitude to positively affect their performance” . Or, in simpler terms: Look the part. Act the part.