When you are a rookie in the field of business and are just learning about it; then you will come across the ultimate way of acquiring success i.e. through smart goals. This is what you will be taught everywhere. But; when you will start indulging in the business activities; then you will understand what you were taught is not always applicable.
The smart goals are not as smart as they sound. It is all about the goal that your company should achieve to be specific; it should be measurable with attainable goals and relevant to the environmental factors as well as time-bound. This cannot be applied all the time. The smart goals are stupid. The explanation of this; is given below.