A Major Game-Changer for Family-Friendly Entertainment: Outfit7 Story

The company built its success upon its charming 3D animated characters, and is currently slotted at over two and a half billion downloads and counting, as well as 250 million active users every month. The company has even launched an internet animated series called Talking Friends in collaboration with Disney Interactive. The company is currently in the process of launching multiple YouTube singles, their own animated web series, as well as Talking Tom merchandise such as toys, accessories, and apparel for the franchise (pictured below).

Unique Features

Outfit7’s biggest achievement, Talking Tom and Friends, made its debut appearance all the way back in 2012, in the form of a duet by the characters of Tom and Angela called, You Get Me. Everything else, as they say, is history, with the app crossing over 2.5 billion downloads and the subsequent YouTube video receiving over 220 million views, as of July 2015. Talking Angela has even published her very own solo hit entitled That’s Falling in Love.

In general, the company’s runs their own mobile publishing platform, Fun Network, which provides external developers a common platform to interact and engage with Outfit7’s development team, as well as their global marketing platform. The company is an avid supporter of the Online Privacy Campaign and has also taken special measures to protect its own users’ privacy, with a compliance-based collaboration with PRIVO.

Evolution

After the launch of its first successful breakout character, Talking Tom, in 2010, the company has gone on to develop six other characters, including a Talking Angela, Ginger, Ben, Pierre, and Hank. The company boasts of a whopping fourteen apps, within its Talking Tom and Friends franchise network. Since then, Outfit7 has been continuously developing a number of fun and family-centric mobile apps suitable for general audiences

Current Status

In 2016, the founders of the company hired the services of the American multinational finance company Goldman Sachs to make plans for the sale of Outfit7. By January 2017, press releases revealed that Outfit7 was subsequently sold to a Chinese group called United Luck Holdings Consortium for US$1 billion, in a deal fronted by United Group Holdings Limited.

But this information was amended four days later when another press release stated that United Luck would sell Outfit7 to a Chinese chemical company named Zhejiang Jinke Peroxide Company, which was renamed to Zhejiang Jinke Entertainment Culture Co. Ltd. In March 2017, the deal to officially sell Outfit7 to Jinke was signed and confirmed. Despite the sale of the company to a Chinese firm, Samo Login remained on board as the company director, while co-founder Iza Login indicated on her LinkedIn that she remains as an advisor to the business.