After college and graduation, Jim started a hopeful career in administration consulting. Though, he pursued that trail for numerous years, his main focus remained on beer production and so, in 1984, his intuition enlightened him it was time to work on his idea as the people were yearning for something diverse in their beer.
In 1984, the American countryside was immensely diverse from what it is today. The only alternatives for the family beer were pastel lagers from the throng market brewers. To discover a tangy, superior beer, there were merely a handful of options like the Heineken and the Beck's that were considered as the single alternative to eminent beer. Then, in April 1985, while Samuel Adams Boston Lager made its first appearance in about 25 bars and eateries in Boston, the group had no workplace and no distributors.