Land Rover Success Story

Name : Land Rover
Founded : 1948
Founder : Maurice Wilks
CEO : Ralf Speth
Industry : Automobile
Sector : Private
Country : United Kingdom
Website : http://www.landrover.com

Land Rover is a well known automobile company that specializes in manufacturing four wheelers. It comes under the brand, Jaguar Land Rover which in turn is an integral part of the Indian automobile company, Tata Motors. Founded in 1948, over the years this company has expanded its horizons and come up with a number of popular four wheel vehicles like Defender, Freelander, Discovery and different versions of Range Rover.

History

maurice wilks

The first Land Rover vehicle was designed by Maurice Wilks in 1948, when he worked as the chief designer for Rover Company. The design of the vehicle was largely influenced by a jeep and it was also named Centre Steer. All these vehicles had axles and jeep chassis. In 1967, Rover Company was taken over by Leyland Motor Corporation and got blended into one of its division. However the continued popularity of the Land Rover and later Range Rover compelled the organization to create a separate establishment for these vehicles. This is how Land Rover came into being in the year 1978.

Mergers and Acquisitions

ralf speth

Though Land Rover was named as a separate establishment, it continued to be a part of the Rover Group that came under the British Leyland Motor Corporation. However British Leyland was broken up into smaller pieces in 1988 and the Rover Group was given over to British Aerospace. In 1994, BMW took over the Rover Group. In 2006, they broke up this company and handed over Land Rover to Ford, another automobile manufacturer. In the year 2008, Ford Motors sold Land Rover and Jaguar to Tata Motors.

Manufacturing Units

manufacturing units

The vehicles that fall under the Land Rover series are mainly manufactured at Solihull plant that is situated near Birmingham. However, there are other manufacturing units that help in assembly the latest models of vehicles. The various other places where you can find these manufacturing and assembling units are Liverpool, India, Spain, Iran, Turkey, China and Brazil.

Popular Models

2013 land rover range rover suv top angle

Land Rover is known for some of the best vehicles that offer great mileage and impeccable performance. A few of these models which have gained a lot of popularity are Range Rover Classic, Defender, Freelander 2, Discovery Sport, Range Rover, Discovery4, Range Rover Sport, Range Rover Epoque etc. Due to their sturdy build, these vehicles are highly sort after by the militia. Of course, these are slightly customized to meet their needs. The models that are popular among the militia are Land Rover One Tonne FC, Land Rover Wolf, Snatch Land Rover, 130 Defender Ambulance, Range Rover 6X6 Fire Appliance, Land Rover Perebntie etc.

These are used by the UK as well as Australian military forces. Owing to the popularity of their four wheelers, Land Rover joined hands with Pashley Cycles in 1995 and came up with a new brand of bicycles called Land Rover APB. In 2004, they launched many other new models of bicycles and gave them the name of their popular four wheelers, namely Discovery, Freelander and Defender.

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