Here’s a sentence that you might have heard several times before: “The customer is always right.” For so long, people everywhere have been introduced to this particular refrain at various points in their life that a lot of individuals actually take it for granted. There’s also the fact that there are countless stories, anecdotes, and testimonials out there of businesses and companies going out of their way to ensure that the needs of their customers are consistently met. But here’s a radical thought that might turn the gears in your mind: what if the customer isn’t always right?
Such an idea might be considered as blasphemous to most businesses since a lot of entrepreneurs are hardwired to think about pleasing their consumer base at all times. But when you really think about it, this kind of thinking seems too one-sided in that it gives too much power to the customer and might end up taking advantage of a company’s goodwill. And whenever the customer is in that kind of position, it could really spell serious trouble for any business that has always catered to the whims and desires of their clients.