In the past, businesses only cared about making profits without any consideration to the needs, cares, or concerns of society at large. Back then, society was still under the impression that political incorrectness was a normal thing. Nowadays, many companies are making a sincere effort to establish their business as a socially conscious brand that’s aware of key issues which are close to their hearts.
When you think about it, being socially conscious with your business is a smart strategic move that could boost your profile to customers who are now more discerning when it comes to pledging their loyalties to certain brands. More than just paying lip service, a company that commits to being socially or ethically conscious must uphold their beliefs because any action that contradicts their benevolent intentions will result in a severe public backlash and be branded as hypocrites.