Many entrepreneurs are urged to “be fearless” – but being fearless isn’t always wise. Stressful situations often trigger a ‘fight or flight’ response. For example, if you come across a bear in the woods and he wants your picnic, you can either:
Adrenaline-fuelled fear would prompt most people to eschew option one – and rightly so. After all, it’s hardly worth risking becoming lunch yourself over a few PB&J sandwiches.
Many would feel compelled to run, but this wouldn’t be wise either. Combined with knowledge – the knowledge that bears often pursue people who run – fear-driven self-preservation should recommend option three as the wisest course of action.The same principle applies in business. It’s all about facing your fears, weighing up risks and acting accordingly.