5 Things You Need to Know Before Starting a New Online Business
Certainly, nowadays technology is getting further and it's covering many aspects of our life like work. The reality is that we can become entrepreneurs and start our small online business right from our home, following our dreams and passions and filling society needs at the time we create something useful.
First of all, we must take a reflection time and plan what we want to do, to achieve and where we want to get. Here are 5 clear aspects you need to consider before establishing a personal and online business that will actually prepare you for the entrepreneur world:
1. Identify what’s your passion; what do you like to do? how good are you on that?
There are lots of successful online entrepreneurs that start from the bottom and now they're leaders and have them own empires. We all know the Bill Gates story about starting Microsoft company from his garage, or Mark Zuckerberg starting the biggest and most famous social media just as a hobby. There are people who say that choosing a job you love you will never have to work, others like Forbes website or Mark Cuban say "Don't follow your passion, follow your effort". Get the point and use it to take advantage.
2. Local Needs and how to fill them?
Create a competition of established products or services is good and useful but creating a second market for the same need will be doubly harder. You need to be specific and find something new, something people mostly need and nobody (or not much people or places) are offering.
Start an internet research at forums, websites, news, etc. and identify people's problems. A good example is this new app called Walkio filling the demand of dog walking and sitting that most people that work out from home and has a dog have. Just like big Uber did, a simple app solving people's needs and problems.
3. Establish credibility, confidence, and how the product would benefit society.
Make good deals and offers, make people have a strong credibility that your product or service will solve them related problems, needs or issues. You must talk about the product and how it benefits the users. You can make some testimonial videos of people talking about your product or situations that support the main idea.
You should also consider investing in a good design for your website (work, money & time), with easy and clear navigation, appealing and with "easy to buy and to get the message" content.
4. Surround yourself with trusted people to begin your business firmly.
We all need to realize how people around us affect and influence our life specially at work or business related stuff. There are a lot of stories where people stole entrepreneur ideas or money and that can be parasites in our projects. Many small online business and companies like ShuttleWizard start their own projects with co-workers, family members or really close friends and their companies are actually functional working in small offices with a few but trusted people.
Let's get around of "good people"; people who share goals and empower and cheer you on the success.
5. Use SEO strategies to get closer to the targeted audience (clients, buyers,etc.).
Discover the SEO tools and websites that can help you; Google Analytics, Semrush, Moz and Ahrefs are excellent and useful options. You also should search for your main competitors and analyze them strategies, content, products, and establish new projects to improve your brand, traffic, rank, and sales.