Russ Weiner Success Story

The disappointed Weiner turned out of politics and moved to a different field to explore his potential. His campaign for a seat in the California State Assembly attracted the founder of Skyy Vodka, Maurice Kanbar, who hired him for the company. Russ proposed his idea of launching an energy drink, but Kanbar refused to move forward with it, due to the dominance of Red Bull during its early days of release. More over, he also expressed least interest in the name proposed, Rockstar, which compelled Russ to quit his job and move along with his own idea. Weiner got his initial investment by putting his condo for sale and started working on his innovative idea of offering more quantity in lesser price.  He stated that he was frustrated by the availability of small 8-ounce cans from Red Bull, while he got the formula after testing of 700 variations in order to hit the market with approximately double the quantity.

After making a start in 2001, Weiner struggled for around 7 years to capture a noteworthy share of the market with his energy drink.It was in 2008, when his efforts provided him fruitful results. He received an admirable share of 14% in the US market, becoming the leading brand.Later, his energy drink company lost its leading place and dropped to 3rd in the list.

Weiner did not stop at this success, but turned to another of his hobbies by entering into the real estate industry.He bought his first property in 2006, invested in some constructions and made a profitable deal by selling it. Later on, he bought another property and sold it at more than double the buying price, 6 years after his first deal.

Thus, Russ Weiner pursued his career in different fields of his interest, but didn’t stop at failures. He learnt lessons from his mistakes, developed new ideas and tasted a huge success in his subsequent maneuvers. Weiner’s story is a true success tale of guts, conviction and toil.