While it’s true that Rome wasn’t built in a day, apparently, one can change the game in establishing brands with a keen eye for fonts and typefaces, especially if that person is Paula Scher. For over three decades, Scher has consistently been at the forefront of innovative graphic design that she has earned the right to be dubbed as a "rock star" in her field of work. As a visual artist in her own right, as well as being a highly accomplished graphic designer, Scher is one of the influential movers and shakers who has helped shape and define the design industry at large.
Iconic, intelligent, and unabashedly populist, her striking handcrafted images have seamlessly entered into the American visual vernacular where many of today's biggest brand names owe a creative debt to Scher for her expansive influence. Indeed, Scher's distinctive yet diverse aesthetic evokes bold imagery and utilizes typography in an almost illustrative rather than printed technique, and she continues to push design boundaries to this very day where her work inspires her fellow contemporaries as well as a new generation of aspiring graphic designers.