A company’s logo is a representation of the vision and value of the company. The Logo doesn’t define company’s success nor does it help in attracting new customers, but it plays a vital role in imprinting an impression in consumers' mind who are loyal to the brand.
A logo is a symbol of brand loyalty; a logo is an image that gets settled in customers’ brain and they associate the company with it. It has been observed that whenever any existing company changes the logo, loyal consumers get a bit skeptical in approaching that company’s products. The logo is the gateway to brand loyalty.
Creating a distinctive yet functional logo may appear too complicated but once you follow the step by step process, it may appear seamless. Here are ten things you should consider before zeroing on your company’s logo: