Of late, almost everyone is using social media to share their personal or work-related information with others. Organizations appreciate their employees' presence in these networks. These organizations plan many employee advocacy programs which have, by far, failed because of vague or ill-defined objectives.
Employee program is a curriculum through which employees promote the organization in the social media. The organization should have a schedule or goal for the overall program and another one for its stakeholders. Quite often it happens that the plans for stakeholders are neglected, and it spoils the overall schedule.