There’s no question that people go to movie theaters to leave reality behind (if only for a short period of time) and immerse themselves in the language of escapist art known as cinema. Filmmaking has certainly evolved over the years ever since the invention of cameras, photography, and moving images way back in a time when most people found such things to be awe-inspiring novelties. Today, there’s nary a person in the world that doesn’t get entertained watching films inside a darkened theater outfitted with the latest technologies. The average cinemagoer demands quality in both storytelling and visual spectacle for their money’s worth, and the filmmaking industry works hard to ensure that discerning audiences won’t feel like they’ve wasted their ticket expenses on something that doesn’t live up to their lofty expectations.
Such is the burden of Hollywood and the global movie making machine, but more often than not, they do focus on quality over quantity. In recent years, blockbuster movies featuring massive action sequences and big-name stars have been relegated to the summer season for several key strategic reasons. First of all, most people have free time during the summer and thus, they are more likely to spend money on leisurely activities than they would at any other time of the year. And the easiest way that people like to entertain themselves is by watching movies in cinemas, which is why industry executives were savvy enough to release their biggest crowd-pleasers during summertime. Another major factor to consider is the fact that summer movies are able to attract various demographics that will ultimately translate into serious box office figures.