Talking about corporate communications, there are a number of ways a client can get in touch with his/her customers. However, the question here is just getting through to the customer important?’ A client ought to consider the pros and cons of a particular medium of communication before endorsing the same for his/her business strategy and marketing purposes.
Studies reveal that mobile messaging has proved to be beneficial when it comes to communication between a brand and its customers. It all began with the simple SMS and today applications such as WhatsApp only help a business reach out to its customers. Now, does a client have the luxury of texting his/her clients or sending WhatsApp messages? An obvious ‘no’ is what I hear you murmuring. But then again, this is an important tool of communication and cannot be overlooked. In comes the virtual assistant to take on this responsibility!