Digital content is emerging as a rapidly growing industry in today’s fast paced world. SanDisk, a multinational corporation based in America, is one of the top companies for the development and production of innovative software and flash memory storage solutions.This Fortune 500 Company aims at enriching people’s lives through digital storage, anywhere and at any time, even in the most challenging environments. All this was no mean task for the founders who believed in the digital era.
Harari, an Israeli-American, launched the company that became SanDisk with Sanjay Mehrotra (former Intel colleague) and Jack Yuan (former Hughes Electronics colleague) in 1998. It was originally known as SunDisk.With the market for digital memory slowly growing, SunDisk decided to produce smaller memory chips which could be used in digital cameras. Several venture capitalists advised them to drop the idea as they deemed it would not be possible with the technology presently available. Finally, Irwin Federman, a venture capitalist from Silicon Valley, gave SunDisk the required funding.