Audi - Advancing Worldwide Though Technology

Name : Audi AG
Founded : 1910
Founder : August Horch
CEO : Rupert Stadler
Industry : Automobile
Sector : Public
Country : Germany
Website : audi.com

Luxury, style and performance! German engineered Audi cars are an owner’s pride.

Audi is an automobile manufacturer from Germany. The company is known for producing and marketing, stylishly designed, superior engineered cars. 

History and Early Years

audi founder

Audi’s history dates back to the turn of the 20th century. August Horch, a German engineer and his team of 15 workers started the company in the name of A. HORCH and Cie in 1899. 

By 1901, they were rolling out their first car. Due to some unforeseen circumstances, August Horch left the company. Horch dreamed of manufacturing cars in his name. But he had already started and left a company in the name of Horch. So when he launched another company, he used the name Audi which is Horch as in 'Hear'  in Latin, and founded  Audi Automobilwerke GmbH Zwickau.

audi horch

Though Horch set up the company in 1909, the brand Audi was officially registered in the year 1910. Before First World War, this automobile company manufactured the best cars of the period. During the war, the company was forced to manufacture vehicles for war. After the First World War the company incurred heavy losses. Horch moved away from the company in 1920. The management tried to pull the company through hard times between 1927 and 1931, but later decided to merge with other companies to survive.

Audi Union GmbH

audi union

Audi, Horch, DKW and Wanderer came together to form the AUDI UNION AG. The four rings show the insignia of these four companies.  This is still the logo of Audi today. Until the Second World War, the company flourished in bringing out the best of cars. But it was once again forced to manufacture vehicles for war, especially after American bombings damaged several companies.

Post Second World War

audi first car

In the following years, Audi became the front runner in car engineering. In 1965, Audi began using the four stroke engine instead of the two stroke engine. This innovation is widely considered a groundbreaking moment in the history of the automobile industry. 

Since the year 2000 Audi sales grew exponentially. The customer count was 653,000 in the new millennium. This number increased to 1,003,000 in the year 2008. Audi’s patrons are mainly from China, Middle East, South Africa and Eastern Europe.

audi headquarter

In 2011, Audi saw a record sale in the USA for its vehicles - Audi A3 and Audi A7. In 2012, the number of Audis sold in United States increased from 408 to 480. Car owners who were tired of BMWs and Mercedes all started switching to Audi. It is considered the best vehicle to come out in the last 10 years.

Current Owner and CEO

audi ceo

As of 2016, the Volkswagen Group owns 99.55% of the company. The CEO and Chairman of the Board for Audi AG is Rupert Stadler.

Subsidiaries

audi state of art

Some of Audi's subsidiaries include Ducati, Italdesign Giugiaro, Lamborghini and quattro GmbH.

Manufacturing Sites

audi units

Audi Has seven manufacturing plants in the world. Outside of Germany, Audi produces vehicles at:

  • Aurangabad, India since 2006
  • Bratislava, Slovakia, shared with Volkswagen, SEAT, Skoda and Porsche (Q7)
  • Brussels, Belgium, acquired from Volkswagen in 2007 (A1)
  • Changchun, China since 1995
  • Gyr, Hungary, (TT and some A3 variants)
  • Jakarta, Indonesia since 2011
  • Martorell, Spain shared with SEAT and Volkswagen (Q3)

They are also building a manufaturing plant in Mexico which is expected to start operating by end of 2016, and produce second Generation Q5s.

audi quality

Each car manufactured by Audi is inspired by a philosophy of great design and state-of-the-art technology. Every piece of the car delivers top performance. Audi is built on the promise of no compromise in quality. These values always rank the German automobile company technically superior and are confirmed to drive Audi to success ongoing

The State of Art Behind Audi A8

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