Known as PewDiePie on the online profile, young Felix Arvid Ulf Kjellberg is a famous Swedish web-based comedian and video producer. His online name PewDiePie has been the most subscribed name on YouTube since August 2013. He is most watched on YouTube for his Let’s Play Commentaries and vlogs.
Felix was born on 24 October 1989 in Gothenburg, Sweden. Born to a well to do family, he grew up with his sister under the protection of his mother Lotta Kristine Johanna who was named the CIO of the Year in Sweden in 2010 and his father Ulf Christian Kjellberg who is a Chief Executive in a company. Since childhood, Felix was interested in art and playing video games. He and his friends would often skip school to play video games, at that time, at an internet café.
Felix graduated in the year 2008 from Göteborgs Högre Samskola. He then got enrolled at Chalmers University of technology for further studies in industrial economics and technology management; however, he discontinued studies in 2011 to pursue his passion for making his own video gaming on YouTube.
Felix started building his career on YouTube in 2011. He initially earned his bread and butter by selling hot dogs while creating video games simultaneously. PewDiePie was originally registered as PewDie where Pew meant the sound of lasers and die of course meant death. However, Felix forgot the password and hence he registered as PewDiePie again with YouTube. PewDiePie witnessed 60,000 subscribers by December 2011.
PewDiePie is mainly into providing reaction and commentaries on various video games that he plays. He shares his YouTube gaming moments with people he fondly calls as ‘bro’. Felix shows his videos on PewDiePie as though he is having a face to face conversation with a friend. He introduces himself in high-pitch like you do when you meet a friend.
Initially, PewDiePie played horror and action games like The Dark Descent and Amnesia. Gradually Felix started writing blogs on video games known as vlogs in September 2011 which are uploaded as ‘Fridays with PewDiePie’. By 2014, he started venturing into more games of his interest which were not limited only to horror.
The content of PewDiePie may not be appreciated by critics but his fans just love them. He was more careless with words in starting years but later he changed his style and expressed his regrets for using words like gay and retarded in a derogatory manner. But no one can ignore the huge success of PewDiePie.
By 2013 PewDiePie had around 1.3 billion views. In 2014 PewDiePie became an official app for iPhone released by Maker Studios. Later in 2015, PewDiePie disabled the comments section on witnessing aggressive and provoking comments. However, he started interacting with his followers through Twitter and Reddit.
Though Felix was born in Sweden, he moved to Italy to live with his girlfriend Marzia Bisognin. She is also equally passionate about YouTube as he is. Felix finally settled in Brighton, Sussex in England in 2013. The reason he moved to London was quite amazing, for better ‘internet connectivity’. Felix is showered with compliments and his back is patted wherever he goes, but he confesses that he ventured into YouTube because he was bored, not because he wanted to be famous.
PewDiePie has bagged many prestigious awards viz. Starcount Social Star Awards for the Most Popular Social Show, Sweden Social Star Award, Shorty Awards for Gaming, Teen Choice Awards for Web Star Gaming, and 5th Streamy Awards for Best Gaming Channel – Show or Series. He was named as “The World’s 100 Most Influential People” by Time Magazine in 2016.
Teen Choice Award