An executive summary is written to impress the potential customer that will induce him to buy your product. It is a short description of the product in 250 words. So it should be attention grabbing material which creates a favorable impression in the minds of the reader and converts them to prospective buyers. It is the executive summary through which you talk to the customer. It should describe your product completely explaining the attractive features. All the information should be true and honest. It should be clear and trigger the interest to buy. In other words, it should have every vital piece of information.
One of the most common mistake everybody does is that they will prepare an attractive executive summary, but leave the substantial points without which the summary remains ineffective. Let us discuss what are all the important points to be added in your executive summary to make it appealing to the potential customers.
Just like an introduction to any article is the key to open the minds of the readers, an opening statement is a key which should open the minds of the customers. It should explain your product in a few effective words. You have to remind yourself of the fact that it is your requirement to make the investor invest money. With this thing in mind, you should get the reader close to the product. Don't think that you can add all the unique features of the product later.