It’s every author’s dream to be published by a mainstream publisher – to see a pile of their printed books in a bookshop and a year later collect a big royalty. Everyone knows of the successful authors, the team of people behind the Patterson books producing two a year, all guaranteed success. The phenomenon of Gone Girl or Girl on a Train; these are a triumph of marketing. They are in your airport so you buy it.
But what if you are one of the 99% of authors who don’t get the marketing budget?
What if you finally got through all the barriers to being published and discovered the total sum of marketing for your book was bookmarks? They made you set up a website, go on Facebook and suddenly you wake up and realise they did nothing and you only get 7.5% royalties based on a 60 percent retailer discount. Worse, if the book doesn’t magically perform and they will delist it. Your dream just died.