Robert Cialdini’s name figures high in the list of celebrated influential speakers and he is considered an expert in the areas of persuasion, compliance, and negotiation. His book on marketing and persuasion titled “Influence: The Psychology of Persuasion” was published in 1984 and sold over 2 million copies.The book was later translated into 27 languages and lists in the New York Times business bestsellers. It also forms a part of Fortune Magazine’s “75 Smartest Business Books.”
Presently a Regents’ Professor Emeritus of Psychology and Marketing at Arizona University, Cialdini earned his Ph.D. from the University of North Carolina and completed his post-doctoral training at Columbia University.
"Embarrassment is a villain to be crushed"