In the business world, there will always be the never-ending chain of supply and demand. When companies cater to the demand by going through their supply the consumers are satisfied. Usually, companies would only try to sate the current demands of the masses. However, there are those that do things differently. Instead of catering to existing demands, there are individuals or a group of individuals who create a new form of demand.
To develop or innovate a product or service that is aimed to a specific market, to make a name for themselves, to create partnerships to improve business relations and to make everyone aware of a new and fresh market, this is what startup companies usually do and try to achieve. They are usually new, fresh and eager to serve their new demographic. They are usually very open to feedback from their potential clients and are always committed to meet or go beyond the expectations of their investors and the target market.