This is the real success story of Nikon, world’s leading camera range. The uprising of this favourite global brand is nothing sort of standing ovation. Dating back to business in the World War era, Nikon stood the test of time, battling against the odds and staying on top.Nikon was founded on July 25, 1917 by Koyata Iwasaki and was originally known as ‘Nippon Kogaku Kogyo Kabushikigaisha’ or the Japan Optical Industries Co Ltd. In 1998, it was renamed after its cameras as ‘Nikon Corporation’.
The company’s business bloomed during World War II when it supplied items like periscopes, bomb sights, lenses and binoculars to the Japanese military. During this period, the company expanded to nineteen factories with a total of 23,000 employees. However, after the war, Nippon Kogaku went back to a single factory where it produced products for civilians. The success after the war was mainly due to the release of the single-lens reflex (SLR) camera. It also received financial aid from the ‘Mitsubishi keiretsu’.