Nintendo is a Japanese multinational electronics manufacturer specializing in consumer portable devices. It is the world’s biggest video game company by sales revenue. It has only 5,000 employees but in 2013 had revenue in excess of $6 billion out of which the profits were $70 million. Nintendo’s best-selling product is the ‘Wii’ video console and its biggest competitors are Microsoft’s ‘Xbox 360’ and ‘Sony’s PlayStation 3’. As of 2013 Nintendo has been able to sell more than 650 million hardware units and more than 4 billion software units.
Nintendo was founded by Fusajiro Yamauchi as ‘Nintendo Koppai’ on September 23, 1889. It was started as small card business but he soon had to hire more and more people to work for him as the cards were handmade. Soon they began to different kinds of cards and also had to set up a distribution company to market their products.
The company was named as ‘Nintendo Playing Card Company in, Limited’ in 1951. In 1953 they experimented by making cards with plastic and it turned out to be a huge hit which helped them dominate the market in the years to come.